CortexData

Marketing spending at multi-national companies is:

One of the largest items in the budget

Receives the least amount of oversight:

	No tracking of spending - Little evaluation against results
	Limited control – Local, regional and worldwide
	No memory – knowledge is held by individuals and is lost over time

A typical multi-national company’s marketing information is:

	Scattered
	Inconsistent
	Incompatible
	Incomplete
	Sometimes contradictory
	Usually late, or at least slow to be updated
	Laborious to access

Most companies make decisions based on incomplete and inaccurate information.

CortexData provides:

Collection and organization of your marketing and advertising data -Coordinated and supported by our staff

Data confidence through quality control– complete, accurate, timely

Speed and easy access to your data

Smart graphic output to analyze data

Access to information for better decisions

Single data source – “Company Memory”

Improved accountability and budget control of agencies and subsidiaries

Better fix on competition

Sharing of data within the organization – reduced learning curves

Foundation for statistical analyses and modeling