How it Works
  Integration:

Data for all CortexData services resides in a common database.

Clients can purchase single services or any combination of them
Data from different services is linked for added functionality. For example:
    Creative data can be linked to competitive and media data so you can see what creative ran within a specific flight
    Media delivery (TRP’s) and spending can be quickly compared against sales/share results
The Cortex Dashboard can provide real-time access to any key data within the database.

Your data can be collected from the field in different ways, depending on format and accessibility

Data can be imported from existing electronic formats, such as Excel, coma or tab delimited files, etc.
Our database can be automatically populated by linking to existing databases
Data can be inputted into our database by your agency or local marketing teams
Our analysts can input data provided by you
Creative data can be received in analog or digital formats for processing

Since all your data, regardless of its original source, resides in a single platform, it can easily be accessed and cross-referenced for analysis.

Analysts assigned to your account ensure that data is loaded according to agreed timetables.

All data is subjected to quality control procedures to ensure reliability and consistency.

We can provide hosting for your data or remote management of a server in your facilities.

Our tools allow for different access levels for users. User access can be restricted by brand/category, geography, types of data (sales, media, creative), etc.

CortexData manages users based on your instructions. Access can be provided or revoked instantly.

Customer support is provided on-line and via phone to address any issues.

 






Why CortexData
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