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Cortex Media provides access to detailed media plans for all brands or campaigns. Full details for every media type are stored in the database (TV, radio, print, outdoor, etc.).
The system tracks different plan versions and post-buys for easy comparison and increased accountability.
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Full Plan Details
Plan information includes targets, TRP's, R&F, costs, number of units, lengths, sizes, etc. The database provides resolution down to the weekly level.
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Accurate Monthly and Weekly Reports
Data can be accurately reported on a weekly or monthly basis. The database breaks down weeks that fall into two months for accurate reporting.
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Plan Versions and Actuals
For each media plan, the system keeps copies of all previous versions for comparison. Actuals (post-buys) for each plan are also stored with full detail and are easily compared to plans.
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Protection from Retroactive Changes
Once part of a plan has been executed, no changes are allowed to that week or month to ensure accountability against results. |
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Flowchart Display
The application dynamically builds flowcharts from information in the database. Campaigns for different media, brands, geographies or years can be stacked for easy visual comparison in a familiar "media flowchart" format. Media activity can be easily compared to sales/share results if available in the database. Information in the flowcharts can also be displayed in table format.
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Multiple Currency Capability
Quickly toggle between different currencies for easy comparison between countries.
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Link to Creative
Automatic links to Cortex Creative to see what copy was used each week.
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Attachments
Media objectives and strategies documents in Word, PowerPoint or PDF format can be attached to each plan for easy reference.
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| Benefits: |
Increased accountability through easy comparisons of plans versus actuals. |
| Historical tracking of changes to your media plans throughout the year. See how your plans evolved from the first version to the current one. |
| Budget tracking and improved control over agencies and subsidiaries. |
| Easy data input – Coordinated and supported by our staff |
| Single data source. Allows for easy cross-referencing with creative, competitive and marketing information. |
| Data confidence – complete, accurate, timely |
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