Single Platform
For the first time, access competitive media information for all categories for any geography from one source.

 Normalized Information
To provide comparability, we ensure that all data is gathered using the same criteria across all markets.

  Cortex Competitive

Cortex Competitive provides quick access to complete and standardized competitive information for all your product categories for any geography and media type (TV, cable, radio, outdoor, print, internet, etc.)

Access is provided through an intuitive web-based interface. Data can be displayed in graphical or table format for easy analysis. Key data can be exported to Excel or PowerPoint.

Competitive data can also be easily cross-referenced to media plans, creative and marketing information from other Cortex Suite applications.

Timely Information
Our data management team routinely coordinates data collection from all sources for timely updates to the database.
Normalized and Reliable Data
Data is collected from all countries using the same criteria to provide comparability across geographies. All data is screened for accuracy through built-in filters in our application and by experienced analysts.

Flowchart Display
The application dynamically builds flowcharts from information in the database. Campaigns for different media, brands, geographies or years can be stacked for easy visual comparison in a familiar "media flowchart" format. Media activity can be easily compared to sales/share results if available in the database. Information in the flowcharts can also be displayed in table format.
Link to Creative
Automatic links to Cortex Creative to see what copy was used each week.

Multiple Currency Capability
Quickly toggle between different currencies for easy comparison between countries.

Gross and Net Rates
Data can be displayed in gross rates (as reported by monitoring services) or in net rates (market rates). Net rates can be calculated by applying estimated discount indices for competitors and/or by using client's negotiated rates.
Historical Data
The system provides access to historical competitive data to compare plans from different years. The system serves as "company memory".

User friendly
Fast on-line access via browser. Friendly graphical interface to produce graphs and tables.
Benefits:

Better fix on competition and quicker reaction times against their efforts

Provides easy comparisons of media activity across brands and categories for multiple years

Comparisons/benchmarks of media activity and spending across geographies
Easy data input – Coordinated and supported by our staff
Single data source
Data confidence – complete, accurate, timely

Why CortexData

How it works

How to contact us